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AGENT: LORETTA JOHNSON

41 Los Platillos, Rancho Santa Margarita, CA 92688

“High demand for a property allowed the seller to achieve a sale prior to auction after receiving multiple offers.”

  • 83
    3
    1600
TIMING OF SALE:

BEFORE Auction

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starting price
$599

THOUSAND

days on market
16

DAYS

ending price
$655

THOUSAND

THE WINNING FORMULA

A property that is in high demand such as this home does not need the Auction process to get the home sold but it does need it because there is an extremely high chance of pricing the property wrong. Too low results in money left on the table and too high results in tarnishing the homes reputation and creates a “chase the market down” situation. We used the auction in this case for it’s ability to negotiate UP instead of down and to find the high water mark in the market place. Remember realtors only guess price based on the past.

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